Senior Care:Elder Care Services
Type in elder care services on Google and nearly 10,000 choices pop up. Choices are great, but how in the world does the average consumer find the appropriate service and on top of that - make a responsible decision on which of these services are indeed safe reliable companies.
The elder care industry has the challenge of reaching this growing number of Internet users. You could spend a small fortune bidding on key words or paying for top placement on a page.
How can you promote yourself to the senior (and this adult child in search of your service) without going broke? Is it possible to get the elder care business community to work together to enhance the service choices for the senior, but also work together to promote one another? Working together and avoiding wasteful duplication of resources is an amazing concept. Sounds like a dream doesnt it?
Well, this dream is now a reality thanks to the ingenious simple idea of Barbara Mascio, founder of Senior Approved Services. ‘Only those businesses with a 90% or higher satisfaction rating, as reported by the seniors (and/or family member of the senior) who have used the service, are permitted in our exclusive directory,’ states Ms. Mascio.
So, a person searching for a safe reliable service for a loved one has a quick, safe and simple method to select a service. How does this benefit the elder care businesses Certified as Senior Approved? Each Certified Senior Approved Service naturally promotes itself as a Senior Approved Service. Naturally this lends credibility to this business and increases its client base. This in turns promotes the core business, that being Senior Approved Service, which then promotes all the other services in this exclusive network.
Circular marketing in combination of making good use of collaborative partners is how Ms. Mascio is able to provide such a variety of useful resources for the senior and family caregiver. There is so much wasted time, money and resources in the elder care industry through duplication. Competition is great, but if you come across a service that has a proven value, why not just work together and help promote one another?
Senior Approved Services does just that. Not only are there benefits in being part of this exclusive network (from a business standpoint) - you are part of a very exclusive network - you cannot pay for a listing - but through the careful partnering of other elder care services - each of these Certified Senior Approved Services are marketed on a national level by complimentary services.
Author: Jenny Gill is an international author with vast experience in a diverse range of subjects, for more information visit www.elderlycaresyte.com
Jenny Gill
Jenny Gill is an international author with an immense range of knowledge and skills in a wide range of areas. Jenny is a mother and a grandmother and devotes a lot of her time supporting the aged in her community.
May 3rd, 2008 | No Comments »